• Brainstormed ideas about MacBeth
• Found inspiration
• Photographed shoes and BMX
• Created several layout options
• Printed mockups and revised layout
• Printed final version and photographed
The vegan shoe line for MacBeth is made out of unconventional materials; therefore it seemed appropriate that the promotional brochure be made the same way. The cover of the book is printed on canvas to give the viewer a sense of what they can expect from this product line. The layout makes the shoes become part of the cityscape—appropriate for an urban shoe directed at skaters and bikers.