My reel interweaves the progression of my logo being built on in the beginning, middle, and end—implying that this is work is me, and acts a representation of the growth of my concepts in motion. The logo begins by being blocked out in pixels, the next cut the blocks are knocked out by dots, a nod to my use of print. Finally, the remainder of the pixels melt away and my refined logo is shown.
Below the mark, on the left, my title is continuously changing, switching between graphic, motion, concept, publication, UX, and typeface. On the right, designer initially shows ups only to be erased and replaced with adventurer. I see this line of work as an adventure through concepts and projects because things are never linear, point A to B, it is more complex than that—which is why I enjoy it.