"Digital design is like painting, except the paint never dries." —N. Brody
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Fall 2015 Demo Reel
My reel interweaves the progression of my logo being built on in the beginning, middle, and end—implying that this is work is me, and acts a representation of the growth of my concepts in motion. The logo begins by being blocked out in pixels, the next cut the blocks are knocked out by dots, a nod to my use of print. Finally, the remainder of the pixels melt away and my refined logo is shown.
Below the mark, on the left, my title is continuously changing, switching between graphic, motion, concept, publication, UX, and typeface. On the right, designer initially shows ups only to be erased and replaced with adventurer. I see this line of work as an adventure through concepts and projects because things are never linear, point A to B, it is more complex than that—which is why I enjoy it.
Fall 2015—Demo Reel
Welcome to Night Vale—Book & Travel Posters
This adventure is based on the podcast Welcome to Night Vale, which is a radio host reporting the town of Night Vale’s local news on the community radio station. The direction of this project came from questions about the series, things the writers left open-ended. The objective was to answer these questions based on interpretation and hints left throughout the podcast.
The preparation for this began with taking notes while listening to the entire series and writing down any reaction to the events on the show. In order to not be influenced by past attempts at creating a visual identity for Welcome to Night Vale all existing merchandise, promotional material, or fan was avoided. Next images were gathered based on interpretation of the show and concepts were explored through mind mapping and writing.
Many things had to be considered as a direction was set for the project. The series has a feeling of conspiracy, science fiction, and absurism. Because of this context I wanted to intentionally reference this Twilight Zone type feeling, but also bring in this contemporary feeling, as if it was happening today, and these are the papers that were leaked from the compound that Night Vale is held in.
Raydon Canyon: Motion Travel Poster
Live Savannah—User Experience
All this started in the fall—September of 2014. The Savannah College of Art and Design came together with Hewlett-Packard to create a 10-week custom course as part of the college’s Collaborative Learning Center. Enrolled in the course were the team members, a select group of student designers and artists tasked with using HP’s smartphone app, LinkReader, to create rich, new tourism experiences for Savannah’s visitors. This team created Live Savannah—a digital, interactive network of tourism hotspots connected through LinkReader.
The project has evolved since then. This winter, Live Savannah received both a new round of designers and a new objective: welcome local businesses into the network. This new team has worked hand-in-hand with three select companies to concept new ideas, new strategies and new methods for engaging their customers and growing their business.
As a team of 12 we met with business owners in order to better understand how this technology could help them. As a team we concepted, sketched, and plotted the points of engagement and also where things could possibly fail. We then built the experiences and installed them into the three businesses here in Savannah, GA.
Live Savannah Case Study Vol 2
Re:Play—Branding & Collateral
This quest was one that was taken on with my companions Judy Chen and David Sun. Our objective was to develop a company’s persona, design collateral, and create content for them to use for interacting with and obtaining new patrons. We landed on opening a company that dealt in making promotional materials and motion graphics for the film and cinema industry.
We began by writing a mission statement and developing a logo, next we divided the project into three sections; banding, promotional materials, and web/mobile experience for Re:Play. Collaboratively we gathered inspiration and decided on the direction of each piece we set out to create, and continued to have check-ins to make sure each piece was going to be cohesive with the rest of the system.
Through the development of Re:Play we took into consideration the possibility of looking too generic or cliché. We wanted our company’s services to be instantly clear, but wanted to stand out from typical production studio logos. The mark we created is flat with implied depth, we wanted to avoid having gradients or figures in our logo. In the end we decided we wanted to create a black and white color system in order to reference film’s history, through doing this we portray a sense of experience and wisdom.
The vegan shoe line for MacBeth is made out of unconventional materials; therefore it seemed appropriate that the promotional brochure be made the same way. The cover of the book is printed on canvas to give the viewer a sense of what they can expect from this product line. The layout makes the shoes become part of the cityscape—appropriate for an urban shoe directed at skaters and bikers.
The process for this brochure included writing out aspects of what type of people are looking for a shoe like this, since it is made as a vegan shoe, using the materials that the shoes are made of was appropriate. Through identifying things such as activities and environments that this demographic typically inhabits I was able to pull appropriate imagery for the designs. Next purchasing the three types of shoes to be featured and photographing them, then going to a skate park to photograph action shots for the opening spread.
Further consideration was then give to the layout and how the information for the products delivered. The shoes are turned upwards to mimic the cityscape and placed into the fold of the saddle stitch to show both the profile and the bottoms. Lastly, the color options are shown with the use of the logo cut diagonally.
The premise of this quest was to create a typeface based on typographic history. From this I decided to look for orphaned type specimens that needed companions. The end result would include upper and lowercase glyphs as well as numerals and some punctuation.
Hayduke was another project that stemmed from questions. I found a type study of a single letter, R, with a caption that simply said, “R by Caslon 1849.” From this interesting type specimen I wondered, “what would the other letters related to this R look like if they existed?” I never found a typeface exactly like what I ended up with.
I was drawn to this typeface from watching Spaghetti Westerns as a kid with my grandfather. I named the typeface for a character in Edward Abbey’s book The Monkey Wrench Gang, who is a contemporary cowboy in the American Southwest.
Stony Brook University’s athletics department wanted to incorporate a place for ticket sales, store, and a hall of fame in one space. The design has plaques for their current hall of famers and room for future additions to be added with vinyl to the red alcove.
While at Advent in Nashville, Tennessee my part in this project was, in the production stage, to replicate the general artistic direction and design it full scale. Lastly, all of the files needed to be prepared for fabrication in their respective mediums (vinyl, fabric graphics, and acrylic prints), and send them to the vendors for creation.