My reel interweaves the progression of my logo being built on in the beginning, middle, and end—implying that this is work is me, and acts a representation of the growth of my concepts in motion. The logo begins by being blocked out in pixels, the next cut the blocks are knocked out by dots, a nod to my use of print. Finally, the remainder of the pixels melt away and my refined logo is shown.
Below the mark, on the left, my title is continuously changing, switching between graphic, motion, concept, publication, UX, and typeface. On the right, designer initially shows ups only to be erased and replaced with adventurer. I see this line of work as an adventure through concepts and projects because things are never linear, point A to B, it is more complex than that—which is why I enjoy it.
Welcome to Night Vale—Book & Travel Posters
Process • Researched/Listened to Podcast/took notes • Brainstormed direction • Collected inspiration/assets/transcripts • Designed logo in black & white • Created a color palette • Tested different sizes/folds for book design • Created assets/typeset transcripts • Printed mockups/test prints
Based on the podcast Welcome to Night Vale, a radio host reports the local news/gossip. The series has a feeling of conspiracy, science fiction, and absurdism. This project stemmed from a series of questions I had about the series, and thus sought to answer them. The context for this book is as collection of transcripts that were leaked from the compound in which Night Vale is held.
Raydon Canyon: Motion Travel Poster
Live Savannah—User Experience
Process: • Researched the apps limitations and CMS • Interviewed 80+ business owners • Narrowed scope to three businesses • Concepted experiences with give/take for users • Recreated print materials with watermarks • Designed digital experiences for each business • Tested printed material • Installed work and observed user interaction • Created case study video to show our progress
A 10 week project with a team of designers and artists tasked with using HP’s smartphone app, LinkReader, to create rich, new digital experiences for three select Savannah businesses.
Live Savannah Case Study Vol 2
Re:Play—Branding & Collateral
Process: • Chose a focus for design studio concept • Wrote a mission statement • Sketched logo/branding ideas • Developed the logo and stationery • Designed and mocked up website • Animated logo and website walkthrough
Process: • Brainstormed ideas about MacBeth • Found inspiration • Photographed shoes and BMX • Created several layout options • Printed mockups and revised layout • Printed final version and photographed
The vegan shoe line for MacBeth is made out of unconventional materials; therefore it seemed appropriate that the promotional brochure be made the same way. The cover of the book is printed on canvas to give the viewer a sense of what they can expect from this product line. The layout makes the shoes become part of the cityscape—appropriate for an urban shoe directed at skaters and bikers.
Process: • Found historical reference of "R" • Recreated "R" and measured geometry • Developed a system of geometry • Designed letters: C, D, E, G, H, O, V, e, g, h • Traced first 10 letter digitally • Tweaked geometry of these first 10 • Designed cohesive full alphabet plus numerals
Hayduke was another project that stemmed from questions. I found a type study of a single letter, R, with a caption that simply said, “R by Caslon 1849.” From this interesting type specimen I wondered, “what would the other letters related to this R look like if they existed?” I never found a typeface exactly like what I ended up with.
I was drawn to this typeface from watching Spaghetti Westerns as a kid with my grandfather. I named the typeface for a character in Edward Abbey’s book The Monkey Wrench Gang, who is a contemporary cowboy in the American Southwest.